Log book ans for Q 11 (Updated with Q12)

The question is very difficult to answer. For Q11 u can refer to mr tham's presentation. It is available in I drive under Dr Rajinikhan folder. The next question still in progress....

Ok. Update..
This is another case of failed pharmaceutical marketing:

Exubera (inhaled insulin by Pfizer, introduced at mid-2006 but pulled out of market during 2007)

http://money.cnn.com/2007/10/19/magazines/fortune/simons_pfizer_erbitux.fortune/index.htm?postversion=2007101916

http://www.businessweek.com/magazine/content/06_29/b3993052.htm

http://www.worldofdtcmarketing.com/files/14c9d6ed0f21b0416916583dbcf79edf-166.html

http://www.drugs.com/pro/exubera.html

Updated

q12 Paracetamol:

http://www.superbrands-brands.com/volII/brand_panadol.htm

Here you can find some info about panadol and how they market panadol. For example, introduce diff dosage from and so on...

Here is another link for panadol....

http://www.filefreak.com/files/73880_hk6j8/panadol.pdf